I led the kikki.K rebrand at Practice, guiding the work from an initial brand audit through strategy, the development of a refined brand system, and rollout across key touchpoints including web and social. Throughout the process, we worked in close partnership with Lisa Gorman as the internal brand lead to ensure the rebrand aligned with the company’s next chapter.
Created at Practice
This work was created at Practice, my independent creative studio, where I lead brand identities, systems, and experiences across strategy, design, and digital touchpoints, in collaboration with a talented team across packaging, website, and marketing.
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