Michelle Mattar is a brand builder and graphic designer who builds narrative-driven brands as strategic as they are distinct. She blends brand strategy, visual identity design, positioning, naming, messaging, research, marketing, and art direction to help global companies build meaningful brand equity and scale with intention. Her practice partners with visionary founders and teams from brand inception and fundraising through global expansion.

Named a Graphic Design USA Designer to Watch and Storetasker Top 15 Designers in E-commerce, Michelle's work has been featured in Fast Company, Forbes, It's Nice That with interviews in Creative Boom, Low Key Legends, Forward Thinking Founders, Front & Center, and more.

She builds brands out of her studio, Practice. When clients work with Practice they work directly with Michelle and a focused senior team without layers of account managers or traditional agency models. Michelle also created Waste Not, a free online directory of sustainable suppliers.