Worked to ideate and launch a new brand of bath & body, hair care, skincare and more, and named it Allkinds. Made for all kinds of kids and all kinds of fun: everything at Allkinds is formulated specifically for kids’ & tweens’ skin. Natural fragrances, vegan formulas, 'no gross stuff' and naturally awesome ingredients, and a high standards for formulations and dermatological testing. I built the Allkinds brand as in independent and started Practice midstream of packaging and the website, and continued to support them as they grew.
Created at Practice
This work was created at Practice, my independent creative studio, where I lead brand identities, systems, and experiences across strategy, design, and digital touchpoints, in collaboration with a talented team across packaging, website, and marketing.
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