Glowbar was created to cut through the guesswork and empty promises of the skincare industry with a simpler, more credible model: 30-minute monthly treatments led by certified estheticians. Brought on by founder Rachel Liverman during the ideation phase, I helped shape the brand from the ground up across strategy, identity, voice, customer experience, and launch touchpoints. The result was a brand designed to feel expert-led, approachable, and easy to trust. Today, Glowbar is in the top 10% of fastest-growing private companies.