Snowe is
A direct-to-consumer line of home decor essentials which cuts out the middleman for savings, but doesn't skimp on quality. The brand's debut line, called The Foundation Collection, is filled with thoughtfully-designed, unfussy essentials organized by end use (Eat, Drink, Sleep, Bathe) and made of the highest quality materials like limoges porcelain, Egyptian cotton and Italian glassware.
My Role
While at Red Antler, I worked on Snowe's brand with the Creative Direction of Simon Endres and alongside designer Daniel Renda. I proceeded to art direct a full-scale photoshoot with photographer Marcus Nilsson and then worked to transition the brand vision to web alongside digital designer Sam Faulkner. I have continued to collaborate with Snowe on-going as they scale the business and expanded The Foundation Collection, particularly focusing on helping them to position, launch, and market new SKU’s. Photography by Marcus Nilsson, Evan Robinson and Daniel Evans.
I Worked On
Branding
- Brand Identity
- Art Direction
- Launch Materials
- Packaging
- Illustration
Digital Product
- Content Strategy
- Web Design
- Marketing Emails
Activation
- Social Strategy
- Advertising
- Makerting Materials
- Campaigns
Hover States
I conceptualized and Art Directed hover states for ecommerce product images that demonstrate scale, use and personality.
AFTER THE BRAND LAUNCH –
JOINING AS A PART TIME ART DIRECTOR
About 5 months after launch, Snowe was ready to launch new products. They needed help creating compelling marketing for each new product and wanted a strong point of view from the brand. I was freelance at the time and helped them individually launch each product, leading art direction on creative photo, design and storytelling.
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Click to ZoomCLEAN
A well-designed home is a feeling, too. Clean is Snowe's new vertical to add to Eat, Drink, Sleep and Bathe that helps set the tone and tie together the space. I designed new candles and a diffuser set that used the same form factor as their water carafe, in a powder-coated mini form.
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