Rockets of Awesome is
The new way to shop for kids. Cool clothes, hand-picked just for your kid, delivered straight to your door once a season, with zero risk and tons of rainbow sprinkles.
My Role
I was hired by CCO Theresa Canning-Zast to help build the brand and bridge the gap to digital. With a trifecta of creative between UX power-duo Everyday Industries, Art Director Meghan Eplett and myself, we channeled emotional and technical concepts into a brand with distinct spirit, powered by awesomeness. Logotype created by Gin Lane. Photography by Nick Steever and Amanda Pratt.
I Worked On
Branding
- Brand Identity
- Visual Design
Digital Product
- Web Design
- User Testing
- Digital Art Direction
The Process
Kids have a wonderfully unpredictive energy that makes them rockets of awesome. Through an iterative and inspired process, we worked towards capturing that in a brand that simplifies mom’s life.
The Quiz
We developed a series of easy, breezy questions to help Mom to tell us what her child likes and doesn’t like. Then I spent time crafting those questions into a web experience that was a celebration of real kid energy, spontaneous fashion fun, and imagination.
Style Guide
Inspired by the wonder of science and expressive creatives like Lawrence Weiner, we briefly captured the work we were implementing before launch in a short-but-sweet style guide.
Read about it:
