Huxly is

The place to create learning through conversation. Launched on Facebook Messenger and Twitter and coming soon to voice avenues like Amazon Echo and Google Play: Huxly is the tool for sharing your expertise with your crowd, one-on-one.

My Role

When I met Huxly I didn't meet a company, I met Mia and Elissa: two tech founders in stealth mode. They had made an exceptional product and community of users by simply cold emailing links to their technology in action on Facebook Messenger. There was no brand or external presence but they were easily acquiring paying experts, brands, and enterprises who wanted to share their content with Huxly's tools. It was time to give Huxly the platform it deserved; I partnered with them to realize a full strategy, brand vision, and external presence that would open their future for being the place to learn through conversation, and helped them raise a round to grow their technology into new expansions.

Photographed by Kathryna Hancock

I Worked On

Fundraising

  • Fundraising Materials
  • Pitch Content and Design

Branding

  • Brand Strategy
  • Brand Identity
  • Tone of Voice
  • Art Direction
  • Casting and Styling
  • Messaging

Digital Product

  • UX Design
  • Web Design
  • Content and Copywriting

Activation

  • Partnership Materials
  • Content Strategy

The logo

The 'h' and 'y' of Huxly's logotype create two quotation marks, so that Huxly can show off how they use learning rooted in conversation.

Typography

The typography system is not too strong and stays straight-forward on purpose; This helps their brand seamlessly integrate with Facebook Messenger, Twitter, and other UI design. The light weight also adds contrast that lets their logo step forward.

Quotation Marks

The H and Y of Huxly are drawn to be quotation marks, which leap out of the logotype and into applications that help illustrate how Huxly heroically uses the power of conversation and personal learning in all that they do.


Tone of voice

Huxly’s tone of voice is conversational and real. It’s never about becoming the best; It’s about learning for life. Huxly always speaks to their audience directly as their equal, never as the teacher or to suggest that they know better.