I'm Michelle Mattar, an independent brand builder based in NYC. I blend skills based in strategy, graphic design, copywriting, art direction, illustration, UX, and storytelling. These days my work mainly focuses on holistically building brands with a compelling narrative and strategy, which I then distill into a visual form that's designed to communicate.

I typically collaborate with founders at the very genesis of their projects, working directly on the frontlines to build out the concept: from fundraising and positioning products, to launching brands and helping them achieve scale. My independent operation dynamically scales itself based on a project's needs. At times it can be a solo endeavor; At other times I build small, curated teams to uniquely fit a project's needs.

I’m currently building three new brands, in three cities across the globe: New York, Los Angeles, and in Melbourne, Australia. At this moment I cannot consider any new opportunities. If you’re able to explore working together next year or would just like to say hello, please get in touch!



  • Building a brand & experience for Google's Area 120
  • Building a kid-powered care concept
  • Building a fashion concept
  • Advisor, Ritual

What I Do


  • Go-to-Market Strategy
  • Fundraising Materials
  • Product Strategy


  • Research
  • Strategy
  • Naming
  • Identity
  • Tone of Voice
  • Art Direction
  • Packaging
  • Illustration

Digital Product

  • Content Strategy
  • Web Design
  • App Design
  • User Testing
  • Build-Out Production


  • Launch Strategy
  • Interiors
  • Social Media
  • PR/Event Direction
  • Campaigns
  • Advertising