HEY
I'm Michelle Mattar, I worked for five years as an independent brand builder blending skills in strategy, copywriting, graphic design and art direction. My work focuses on holistically building and launching brands with a compelling narrative and strategy which I then distill into a visual form that's designed to communicate.
I've recently founded a brand building house called Practice. We are a small team dedicated to focused creative leadership and vision and only take on a few projects per year. Practice is an evolution of my strategic and design practices and allows me to stay a maker and close to my work but build at scale.
I no longer operate independently. If you'd like to work together, please get in touch with me via Practice.
What I Do
Fundraising
- Go-to-Market Strategy
- Fundraising Materials
- Product Strategy
Branding
- Research
- Strategy
- Naming
- Identity
- Tone of Voice
- Art Direction
- Packaging
- Illustration
Digital Product
- Content Strategy
- Web Design
- App Design
- User Testing
- Build-Out Production
Activation
- Launch Strategy
- Interiors
- Social Media
- PR/Event Direction
- Campaigns
- Advertising
